Selling jewelry online is a tricky thing to do. It sounds pretty simple and you think your designs are fabulous but when I went to the eBay university (yes, I actually went) and the instructor asked everyone who was planning on selling jewelry to raise their hands, he said it was the most difficult thing to sell. Why? Because EVERYONE is selling it. The competition is fierce! Let’s face it even the dollar stores have some great stuff nowadays. So why am I selling jewelry? I’d like to think that what I sell is unique and unusual and what you can’t find in any store. Children’s jewelry is just plain ‘ol fun too. The colors are fabulous and really, you have to think like a kid. This comes easier for some 
So to my point. Themed products. Do they sell better? Again, I think so. Who doesn’t love to look at the
beautifully extravagant tiaras for weddings or those adorable reindeer pins that have noses that blink for Christmas (even if you don’t wear them, you secretly love them don’t you?). A cowboy themed outfit for a baby boy complete with boots and instead of a 10 gallon hat, a 10 ounce hat.
How do I incorporate a theme in a product like nursing necklaces? Oh you just wait and see. I’ve got Halloween, fall and Christmas themes up my sleeve. Many moms who buy my necklaces are for their little angels that are having a tough time keeping them focused on eating and are frustrated but don’t want to wean them just yet. But as many moms buy them for their own babies, just as many buy for friends who just had a baby or are going to baby showers. That’s where the themes come in. Have a baby due before Halloween? How much fun would a nursing necklace be with little bats on it? Babies don’t know they’re flying rodents, they just know that they’re fun spinny things!
I’ve had customers specifically request theme necklaces. One was having a ladybug baby shower, so I made a necklace to match! A baseball themed necklace because it matched the baby’s room. A bumblebee theme simply because she loved bumblebees. All of these are now part of my product lines and can be seen in my Etsy store. Why? Because they’re cute and if one person wanted them, why wouldn’t another?
Hey, look at Google. I love seeing what fun stuff they do to the Google logo. (I really need to get new hobbies). Themes are fun and unusual and the best part is they are changing all the time. Try to copy that Fisher Price!
I have some fun holiday designs up my sleeve for fall (my very favorite season), Halloween & Christmas. I plan to challenge the theory that theme products sell well because they’re fun! I have had a blast designing them so I hope you get as much joy out of watching your little ones eyes light up when they see them.
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December 23, 2008 at 9:45 pm
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